First off, the article on google was long.
Google is a really interesting company. They basically went against all internet business conventions and thus have become the most powerful company in the world. The world is so dependent on the internet and they control 70% of what is seen. Its pretty incredible.
Google is looking into GPS technology now. Basically they are going to make GPS’s free. This would then kill the buisness for the current GPS makers. They make alot of their money selling updated maps. Google will do this for free.
The real question is about new industry risk. These companies invested alot of time and money into gps technology. Now google comes in and says “this shall be free.” Now those companies are done.
This sucks for them, but it really makes companies competitive and innovative.
So the lesson for your E business is, if you don’t move, Google will pull the rug out from under you.
